Have you ever had that no one but a couple of relatives wish you a happy birthday? Especially if you didn’t indicate the date on your social media. Facebook didn’t send a notification to your friends, and you didn’t post the Stories about the event on Instagram.
In this project, Ira Smolikova reflects on the feeling of loneliness. About the state that seems to be part of our increasingly digital life, when we live in a world where we are alone, even if in constant contact with many people. In terms of visual approach, the author uses a constructed reality, a combination of fashion aesthetics and mockumentary.
Particular attention was paid to the selection of locations for shooting. The locations, where the main character lives, are modern, while referring to the motifs of the post-Soviet times and the style of a Russian village hut with whitewashed walls. This atmosphere allows you to draw parallels with the childhood of the heroine, the interiors of that time and draw a line between the past and the present state.
The project was made with the participation of contemporary Russian fashion designers.