Today, the first associations anyone has with the word "trash" are garbage, a dump, filth, and an unpleasant smell and appearance. Something you want to get rid of as soon as possible. The Four Bins project destroys all the myths about sorting and garbage and gives them a second chance. The concept I have chosen is based on keywords: lifestyle, clarity, brightness.
Two series of posters were designed for people who support the idea of sorting waste, emphasizing brightness, aesthetics and value of garbage compositions, which could find a place in the city center, cafes or art spaces, parks or co-working spaces, as the project is for everyone.
The variability of my project was the images of flowers. Why flowers? Because it is an obvious metaphor related to recycling and creating something new. Flowers are the free beauty in nature. With them, I created a small capsule collection of merch made from recycled materials. Stylish, modern shoppers, backpacks, bags, socks and more were designed to support the project.
The approach to aesthetics can change the perception of the subject. As they say "sort and hello"!